nderstanding customer needs and consumer behavior through research, customer feedback analysis, click stream analysis, and direct interactions with customers.
1. Analyzing product metrics regularly and use the learning for product innovations and improvements.
2. Innovating and delivering products that differentiate us from competition. This will include new products as well as enhancements to existing products.
3. Conducting regular competition analysis and recommending plan of action – should master the details of competitive landscape.
4. Working closely with Engineering, Research, Quality Assurance, Design and Marketing teams to create \ synergies leading to a high quality product.
5. Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.
6. Ensuring timely delivery of projects through proper planning, scheduling and execution.
7. Other responsibilities include:
1. Providing product related inputs to marketing, sales and CRM teams.
2. Training and mentoring teams as and when required.
GM/ AVP - Product must understand consumer needs, convert broad ideas into rationalized product definitions and specifications, and collaboratively deliver products in a timely manner. He/she must be able to drive consensus among various stakeholders and articulate tradeoffs used in making product related choices & decisions.
Following professional traits are necessary requirements:
1. Strong consumer focus
2. Innovative and capable of out-of-the-box thinking
3. Able to create value using good business judgment
4. Detail oriented, however, does not lose the big picture of final product and time to market
5. Strong results orientation – is able to focus and deliver results
6. Excellent problem solving skills – coming up with simple solutions to complex problems
7. Team Player –ability to drive consensus, leverage synergies from cross functional teams
8. Total relevant work experience: 10+ years of experience
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