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GM - Brand Marketing

Details

Date Posted09 May 14
LocationBangalore
CategoryMarketing
Job TypeFull Time
Last Date to Apply31 Jul 14

Description

A critical factor to the success of our business is the number of times consumers repeat with our service. From driving demand and managing consumer perceptions to making the right first impression for potential employees, investors, and partners, our image and the experience we deliver will make or break our business.

As GM-Brand, your role will be to ensure that TaxiForSure has a strong and positive presence not just in the Indian taxi and car rental space. In your role, you will spearhead all marketing activities to establish TaxiForSure as the preferred choice.
Job Purpose: Ensure TaxiForSure is the first choice for customers in the Indian taxi and car rental space 
Key Performance Indicators:
1.Make TaxiForSure the preferred choice among consumers
2.Establish a brand image and positioning
3.Get internal teams to deliver on the brand image and promise
4.Top of mind and positive recall

Requirements

Team building and managing, Traffic generation, SMM, Content, Branding, PR and Corporate Communication., ATL/BTL, Radio, , Candidates from premier institutes like ISB, IIM with more than 8 years of work experience in marketing.

Company

TaxiForSure.com

(http://www.taxiforsure.com)
(Category: Other)
Online Car Rental and Taxi AggregatorTaxiForSure.com is an aggregator of car rentals and taxis in India. They work with various taxi operators and enable them with technology to ensure that customers get an easily accessible, safe, reliable taxi ride ‘for sure’. They started operations in June 2011...
Founded: Jun 2011
Funding: (unknown)