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GM Marketing


Date Posted04 Apr 14
LocationBangalore - Karnataka
Job TypeFull Time
Last Date to Apply30 Apr 14


As GM Marketing, you will be responsible for understanding consumer needs, creating and curating the TaxiForSure brand, and ensuring consistent growing demand for our services through various channels. Your team will employ growth-hacking techniques and come up with innovative ways to attract and retain customers to enable non-linear growth. You will work with the founders, Branch Heads, and heads of various corporate teams to launch and sustain new initiatives.


Job Role & Responsibility

·         Make TaxiForSure the first choice for customers everywhere

·         Establish a strong national brand for TaxiForSure as a leading travel and e-commerce player

·         Achieve demand across various channels while bringing down cost of customer acquisition

·         Work with Branch Marketing Heads and coordinate online and offline marketing activities

·         Gather and analyse consumer behaviour to gain insights on consumer needs and company positioning

·         Prepare a budget for marketing activities for the year and ensure adherence to it

·         Strategize and launch online and offline events to drive important metrics such as repeats and referral

·         Invest in tools to improve the efficiency of various marketing activities

·         Build and manage various marketing teams

·         Create a number of TaxiForSure properties – website, app, phone number, mascot

·         Build and nurture relationships with local and national businesses to drive demand from non-retail customers.

      6 years of relevant Marketing Experience.

      Hands-on experience with inbound marketing, PR, SEO, SEM, SMM, social media, brand-building, digital content, ATL/BTL,B2C activities.

      Experience in senior marketing roles in top-tier high-technology / e-commerce organizations.



(Category: Other)
Online Car Rental and Taxi is an aggregator of car rentals and taxis in India. They work with various taxi operators and enable them with technology to ensure that customers get an easily accessible, safe, reliable taxi ride ‘for sure’. They started operations in June 2011...
Founded: Jun 2011
Funding: (unknown)