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GM Marketing


Date Posted09 May 14
Job TypeFull Time
Last Date to Apply31 Jul 14


A critical factor to the success of our business is the level and nature of our online presence. From driving demand and managing consumer perceptions to making the right first impression for potential employees, investors, and partners, our online image will make or break our business.

As GM - Marketing, your role will be to ensure that TaxiForSure has a strong and positive  presence not just in the Indian taxi and car rental space but also in the overall e-commerce space. In your role, you will spearhead all marketing activities by TaxiForSure and make effective use of Online and Offline Tools.

1.Achieve booking growth across all cities of operations across India
2.Developing and managing strategic marketing goals 
3.Developing and managing customer insight program, including analytics and market research
4.Budget preparation, management and adherence for all marketing campaigns
5.Achieve target Cost of Customer Acquisition
6.Achieve demand targets across the country in line with the bookings target
7.Measure Return on Investment of the campaigns
8.Design and manage repeat/loyalty programs to achieve repeat target per acquired customer
9.Manage content writers/agencies for content on the website and other marketing collateral
10.Work with external third party vendors to ensure quality deliverables on-time
11.Work with creative agencies to come up with novel ideas to be implemented in the market
12.Over seeing monthly/ yearly budgets and financial planning for Marketing Activations.
13.Build and manage a team 


Online Sales, Web Analytics, Traffic generation, SEO, SEM, Digital Content, ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations
Candidates from premier institutes like ISB, IIM with more than 3 years of work experience in marketing.


(Category: Other)
Online Car Rental and Taxi is an aggregator of car rentals and taxis in India. They work with various taxi operators and enable them with technology to ensure that customers get an easily accessible, safe, reliable taxi ride ‘for sure’. They started operations in June 2011...
Founded: Jun 2011
Funding: (unknown)