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Head - Product Management


Date Posted20 May 14
Job TypeFull Time
Last Date to Apply01 Jun 14


Desta ( is looking for an experienced product manager to drive our online business. This role involves building a new online business targeted towards rural areas in India, with a target market size of more than USD 20 billion and change lives of millions of rural consumers for the better. We have more than four years working in the rural space, with the team, knowledge and pockets to make the impossible work. Our team consists of experienced entrepreneurs and graduates from IIMs, IITs and ISB.


Be the primary owner of the online business

Continually assess the needs of users, market trends, competitive opportunities and threats in defining and evolving the product strategy. Define both long term strategy and short term plans to achieve the product vision and deliver business results.

Understand user needs and translate them into software requirements

Build release backlogs and prioritize user stories

Conduct A/B testing

Develop business model including positioning, marketing, logistics, pricing and sales

Manage software releases and build technology team. Deliver world-class innovation in features, usability and product performance.

Develop data driven culture in the entire company


Need to have at least 3+ years of product management experience
Need to have at least 5+ years of experience in product focused software companies
Need to have a bachelors degree in computer science
Strong interest in rural economy including agriculture, and animal husbandry is preferred.
MBA from a top school preferred
Experience with two sided network platforms such as eBay, Groupon, Amazon, Flipkart, Snapdeal, Makemytrip, etc. highly preferred.
Experience leading cross functional teams across marketing, sales, software development, and finance is preferred.
Knowledge of UX best practices
Technical experience and knowledge of Agile methodologies
Knowledge of Web Analytics, including Google Analytics or Omniture reporting tools
Experience with producing and delivering sales training and other go-to-market collateral
Experienced negotiator adept at influencing stakeholders and senior executives
Willingness and commitment to put in necessary hours and years to build a successful business



(Category: Other)
Desta is a for-profit, for-impact organization that sells income producing and cost saving products and services in villages in India.There are thousands of products and services that if available and affordable to the rural poor could bring a significant increase in their income. Hundreds of produc...
Founded: Dec 2010
Funding: No Funding Info Yet.