Vistara is looking for a Marketing Specialist who will work on online marketing campaigns to generate qualified leads for growing direct sales. This position is an opportunity to grow your career by working at a disruptive technology company, developing your skills in enterprise software marketing, and accelerating our growth.
Execution of email marketing campaigns, webinars, website visitor tracking and management, and search marketing to generate qualified enterprise sales leads.
Promote and manage Internet-based events such as webinars and online content offers and analyze their effectiveness using tools like GoToWebinar, HubSpot, Velocity Software, and Google Analytics.
Use internal and external data sources to identify new lead opportunities.
Search Engine Optimize web pages to maximize page rank and conversion rate
Establish web metrics, analyze and report on traffic and overall performance.
Provide support to internal customers in sales and external VAR, MSP, and OEM partners.
1-3 years of previous work experience in marketing. Relevant work experience would include enterprise, product, field, solution, or event marketing or marketing communications.
Ability to write marketing materials and other business documents in American English with native-level fluency without assistance. All applicants will be required to complete an in-person writing exercise to demonstrate their writing ability.
Excellent analytical ability and attention to detail.
Experience managing a conversion funnel and optimizing each step to maximize the ratio and absolute number of conversions.
Passion for rapid execution and delivering quality results quickly.
Work on multiple projects simultaneously, while maintaining strong attention to detail.
Strong skills in using Microsoft Office suite and online collaboration solutions such as Google Docs.
Some flexibility in work hours to enable communication with staff and partners in US time zones.
Vistara provides a comprehensive SaaS solution for modern IT operations that is currently used by over 1000 customers. Our product automatically discovers a customer’s entire distributed IT infrastructure and enables customers to unify IT operations management, manage public and private clouds, and ...
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