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Public Relation Head (Marketing)


Date Posted09 Apr 14
Job TypeFull Time
Last Date to Apply13 May 14


This role is ideal for a dynamic, proactive individual with excellent communications skills with strong experience in managing devices and content PR. You will lead, be responsible and accountable for developing and implementing PR programs, identifying compelling stories, innovative engagement concepts  and creating opportunities to showcase amongst our stakeholders.  While you will have the support of agencies, this role is a hands-on role.


Job Description:

       Develop communications strategy  to drive  brand awareness & thought leadership

       Develop monthly  media relations calendar & tactical plan to execute above strategy and ensure delivery of the same

       Create thought leadership materials for internal & external consumption

       Measure, maintain and improve the quality of TaxiForSure outreach

       Build relationships with media, public, corporates & influential online personalities

       Create, refresh & maintain TaxiForSure corporate information, both in terms of corporate website & other printable company literature.

       Ensure brand presence & coverage in offline &  online media & relevant  sites (startup, technology, innovation etc)

       Coordinate & deliver Press Releases, Media Relations Content across case studies, white papers, corporate newsletter content and speaking proposals

       Coordinate with PR agency for conferences, relevant business, startup & technology events, press interviews & media events - preparing briefing materials for Press Conferences and internal seminars/workshops

       Copy edit, proofread and revise all corporate communications

       Research media coverage and industry trends and ideate fresh story ideas

       Maintain a library of all internal & external communications of TaxiForSure and its respective competitors.

       Drive strategic affiliations with offline partners like hotels, restaurants & hospitals to engage customers with the brand


(Category: Other)
Online Car Rental and Taxi is an aggregator of car rentals and taxis in India. They work with various taxi operators and enable them with technology to ensure that customers get an easily accessible, safe, reliable taxi ride ‘for sure’. They started operations in June 2011...
Founded: Jun 2011
Funding: (unknown)