Jobs Board
YS Pages
Post A New Job »

VP, User Acquisition

Details

Date Posted21 Feb 14
LocationMumbai -
CategoryMarketing
Job TypeFull Time
Last Date to Apply31 Mar 14

Description

We are working a series A start-up in the mobile & web space. We have team of bright techies, and have started building a marketing team. We are looking for someone who is an expert in digital marketing, user acquisition, and audience retention. This person will know how to build and scale complex marketing campaigns, and will have the analytical expertise to optimize performance and drive ROI. The ideal person we are looking for will have background in user acquisition, conversion and optimisation and be exceptionally quantitative and more than capable of personally handling complex performance analyses. 

 

About the job

  • ·         Develop and define strategy to acquire and retain players
  • ·         Manage marketing budgets (search, affiliate, display, and email) while optimizing the channel mix
  • ·         Set monthly budgets, manage acquisition goals, and provide daily spend and performance reports
  • ·         Plan, evaluate and manage analytics as well as funnel optimization programs to increase new users, conversion, repeat visits, viral distribution and lifetime customer value
  • ·         Beat aggressive UA targets while staying within marketing budget
  • ·         Work with 3rd-party agencies to manage acquisition and retargeting programs
  • ·         Evaluate and recommend new online marketing opportunities and technologies
  • ·         Run digital Multivariate or Split Testing, Ad campaigns and email campaigns
  •  

Requirements

  • ·         At least 6 years marketing experience including 2+ of search, online, or mobile advertising experience
  • ·         Wide range of experience with mobile, email, display and search advertising channels
  • ·         Strong understanding of 3rd-party web/mobile ad networks, as well as display and other traditional media channels (including networks, exchanges, audience targeting solutions, etc.)
  • ·         An excellent track record designing, executing, and analyzing large scale marketing campaigns

Bring your passion, web expertise and B2B retention / engagement experience to fast growing Brand and communication team!

Company

TeamGum

(http://www.teamgum.com)
(Category: Other)
Share web links with your team directly from your browserShared Links is the best way to see what’s up with your team. When you are in the mood to read something new, quirky, or cool, open shared Links from the sidebar, where you can view links shared by your team members in real time. You can scrol...
Founded: Aug 2013
Funding: No Funding Info Yet.